The State the Obvious Shirt Shop Just Opened (Yes, There's a Marshmellow One)

Obviously, the cards weren't enough. State the Obvious now has shirts.

The first batch just went live, and it's three very different flavors of "say the thing":

I'm Not Lazy. I'm Energy Efficient. — for the people who have perfected the art of doing exactly the minimum required and not one ounce more. Honest. Efficient. Slightly proud of it.

Women Get Botox. Men Wear Hats. Same Thing. — the kind of blunt, deadpan observation that makes everyone in the room laugh because, well, obviously.

Kids Today Are Marshmallows. We Were Built Different. — a gentle PSA for every parent and grandparent who survived a much tougher childhood and has the receipts. Soft kids, hard truth.

Same brand voice you already know from the cards — what your smartest friend would text you after therapy and coffee. Obviously. Just wearable now.

More designs are dropping tomorrow, so if nothing in this batch screams "this is so me," check back — there's a lot more obvious truth coming.

[Shop the first batch →]

Obviously.